As I lay here immobile because I broke my leg a week ago, I thought I'd reflect on my year. 2017 was my third year working as a full time author and it has by far been my most productive and yet also disappointing year. I focused all of my energy on writing and publishing new books. As the year winds down, I realize that wasn't a very smart thing to do. I should have spent half my time writing, and half my time marketing.
But marketing is such a dirty word, right? Ugh, it's the worst.
Here's a list of every book I both wrote and published this year:
The Immortal Mark
The Immortal Bond
The Immortal Truth
Unplugged Summer: A special edition of Summer Unplugged from Jace's point of view.
Natalie and the Nerd
Believe in Summer
Believe in Fall
Believe in Winter
In This Moment
The Text Dare
My Un-famous Neighbor
The Truth of Letting Go
Christmas With You
Believe in Spring
I also released a few box sets of series that are cheaper than buying the individual books:
The Summer Unplugged Series
The Immortal Mark Series
The Believe in Me Series
And I worked with wonderful producers who made audiobooks for me:
The Immortal Mark Series
Ella's Twisted Senior Year
2016 was a great year for my career. I learned that as long as I published a new book a month, my income would stay steady at a level I could live on. (While also depending on my husband's income for half of the household bills.) 2017 was not the same. In fact, I earned 40% less this year compared to last year, despite releasing even more books and working myself so hard I spent more time stressed than happy.
Something has to change. As much as I don't want to go back to a day job, I will be working part time next year to supplement my income as I try to make my author career worthwhile again. Next year, I will write slower and better, and only produce 6 books, one every two months. I've taken classes that teach author marketing that I hope will pay off as I dive into advertising and promotion next year. I've also hired a wonderful personal assistant who will help me stay organized, scheduled, and connected. I'm working on growing my newsletter (please sign up if you're so inclined!) and will be doing targeted sales on my older books every month in 2018.
There are a ton of readers out there, and I just need to find ways for them to discover my books, instead of working myself to the bone trying to write new books. I want to extend a huge thank you to my readers who stick with me for every book, leave reviews on Amazon, and send me awesome emails. You are all the best!
Here's to an exciting new year filled with new plans and hopeful thoughts!